Beauty from the Ground Up
Building a beauty brand in Nigeria in the 1990s. The story alone is a master class.
There is no founder memoir for women in African consumer brands. We need this one.
We're not asking for inspiration. We're asking for the operations chapter.
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A founder memoir that is also an honest operations book.
Reader, Lagos
“I started this campaign because I have spent years hoping Tara Fela-Durotoyewould write this. I'd rather ask publicly than keep waiting.”